Is it too late to start your own venture, pursue your passion and be your own boss? I don’t think so.
Is six months a short period to develop your brand and take it to the next level? Michelle Wangui thinks its enough time to turn your idea into a brand. Let’s tell you how she has build a brand by pursuing her passion in a short period.
At the age of 21, Michelle is pursuing her second degree in Visual Communication at The University of Highlands and Islands in Scotland. Aside from books, she is a fashion blogger, vlogger, and stylist. Mbaire Wangui is a platform where she expresses herself via her wardrobe. Born and raised in Kenya, she appreciates being raised by amazing grandparents.
Michelle’s interest in fashion and style started at a tender age of 5 years, with a slight obsession in clothing. “My mum had studied Fashion and design and during her free time, she always made something for me. We later made it a custom to have new outfits made for me for each of my birthdays.The beauty of this was I knew she made it and I knew they were of sentimental value. I held on to some of the pieces until when I had to come to the UK for studies.“ Time flies and after high school, she started modeling, all the way to college and got a pageant in both.
She admits that blogging started as a by the way.It is on June 2nd, 2017 that she started taking it seriously. “First, I did research on blogging and my instincts were aroused and I told myself, this is it. I needed a distraction from all the things I was going through in University such as race issues and this turned out to be a perfect one to restore my self-esteem.“ The motivation she received from her friends on Instagram by sharing her outfit of the day also made it a perfect venture.
“In six months, I have been able to assist so many people in their wardrobe choices. Not only that but knowing that someone out there is walking in confidence because they feel the need to and also know the importance. It is impressive to see us ladies dressed in relatively decent outfits and still look banging.“ During this short period, Wangui has managed to be featured in the Daily Nation and also nominated for the Youth Blogger of the Year in the Kenya Youth awards that take place in London. The connections she has made during this period, she perceives are priceless.
It takes a lot to pursue a career that you might have too little knowledge about, but her passion and purpose have brought her this far. “My love for style is my main drive and one of my motivations has to be the people. Just the few that say they got something out of what I am doing. There is nothing that beats the feeling of waking up daily doing hard work to help someone out there in self-grooming.We can all admit that, dressing up plays at least 70% of our first impression on someone.I want to change the narrative and help the regular woman have confidence in her appearance because that boosts the confidence within too. “
Most people assume that starting a blog is easy but it definitely there is a price to pay. Michelle acknowledges she needed to present quality work and the best way was to create a unique fashion blog by delivering quality work. Finance was a great challenge, she says. “It is hard especially because I do all things on my blog, all by myself. This involves photography, writing, posting, and editing. I do the same for my videos, from pre-production to the post-production, therefore getting gadgets was quite a stretch because I do believe in publishing content that is not mediocre.“
The fashion industry in Africa is tremendously growing with countries such as Ghana, South Africa and Nigeria setting the trends. “I want to put Kenya on this map and that’s my goal, especially in the industry of black women in fashion.” Wangui remarks.
Wangui recognizes her grandfather as her mentor, a man who built his life from nothing, but his hard work and with the help of his very supportive wife and herself. Often, she finds herself talking to him about how bad the road can get in order to build success and even though he has a hard time understanding what fashion blogging is, he gives her the best advice. Michelle also appreciates an uncle whom she confides her journey in this to a great extent.
She is a young Kenyan and in six months, she is well on her way to creating her fashion haven. This is her advice to you.
“Do it and do it now! No space or industry is too flooded and nothing is similar to someone else’s idea, so do you and start now! They tell you it’s flooded to shake you off. also, it is better to do it for passion, it’s more rewarding to you as a person.“
FIND HER ON SOCIAL MEDIA
YouTube : https://www.youtube.com/c/MbaireWangui
Blog : https://mbairewangui.com/
Facebook : https://www.facebook.com/mbairewangui
Instagram : https://www.instagram.com/mbairewangui/
Snapchat : https://snapchat.com/add/chellemcglashan