Hey, Listen, this article might require you to pick up a piece of paper and a pen. Also, it needs your full attention. (At the end, let me know how the steps helped you)
This week on Thursday, I happened to be on set leading a discussion at The Rotaract Club of Ongata Rongai, Kenya on Career Choices and whether or not you are in the right career. I found myself talking about personal branding. Wait, I can explain. You know how most of us are either in school or even completed but still unsatisfied where we are. Yes, that’s what I mean. I guess I wrote that right.
In this audience, a number of them were still in school or perhaps graduated from University, but unsatisfied with their career progression. So, the gist was to really help them and perhaps myself discover what their satisfaction is, career wise. Here are the steps we used to evaluate ourselves.
- The first question was purpose. You see, most of us already know what we’re supposed to be doing. As in, purpose is so simple that if you knew it, it gets more thrilling but surprises you too. So, I got the audience to list 3 things that they felt is their calling or they would do. There’s more, these 3 things must be easy for you, are beneficial to others and good for you too and you would do them even if nobody paid you. So, of the 3 things, carefully look at them and see they are all intertwined, ideally, they are connected. So, choose the most suitable that you feel is your calling to the greatest extent.
- Once you have identified it, let’s create a brand out of it. So, what are the 3 emotions that you want your ideal customer or people to feel when they experience or interact with your product? Personal Branding should be led by these emotions, because we do what we do because of our emotions.
- Let’s create a Brand Statement for ourselves. So, what is it you want to offer people so that they can understand you? In this step, you need to identify your ideal client, in essence, who mostly support your business. The more specific, the better, I hear that’s what they call Niche Marketing.
So, start with, MY NAME IS (name) I SUPPORT (ideal client) BY HELPING THEM (how do you help your ideal client) SO THAT THEY CAN ( what’s their pain ) I DO THIS BY (how do you do it?)
Example; My name is Lee I support Young Africans by helping them stay inspired and motivated, so that they can achieve their professional goals. I do this by sharing Young African Stories on my Social Media Platforms.
You know how your mum, your girlfriend or your teacher tells you stuff and it seems so obvious and usual and then someone tells you the same thing and you’re like I’ve heard that before. Yes, that’s how Purposeful Personal Branding is different. I’d say, my name is Lee and I’m a story teller or a Team Leader at Your Story Africa. There’s nothing I’m telling my ideal client about them, I’m only talking to myself, about myself and people get used to it without taking keen attention.
The challenge of accepting our purpose is because we think its so simple, absurd, I mean what will people think when I say I’m a comedian or a chef. We think that it must be so fascinating, you know. Let’s say for example, Oprah, her purpose is to help other people to live their best lives. Everything she does is surrounded by this. Isn’t it simple?
In the next article, I’ll help you build a clientele that pays you without question. I’m sending a template of the three steps to anyone who needs it for reference. Just comment below.
*Inspired by Yetunde Shorters*
“No one knows the potential you have except yourself. So, let’s get it clear. The strength you have inside is stronger than the talk you listen from outside.”